"Heroes of LA" is a video storytelling series spotlighting inspiring leaders across Los Angeles County.
Through a minimalist, off-camera interview format, each episode captures powerful moments and personal
reflections that show what it truly means to be a community-driven leader. These videos aim to ignite
inspiration, foster a sense of community, and position Indigo Group as a trusted platform that preserves and
shares the legacy of community leaders across Los Angeles.
The videos will be hosted on Indigo Group’s YouTube Channel, with adapted promotional clips for
Instagram Reels, TikTok, and LinkedIn to maximize reach and engagement.
This document outlines the scope, timeline, and budget for the production of the pilot episode of
the Heroes of LA video series.
These barriers don’t just affect individuals. They ripple across families and neighborhoods, creating cycles of exclusion and lost opportunity.
Share authentic stories of leadership that showcase compassion, community service, and meaningful impact across Los Angeles.
Position Indigo Group as a trusted platform where stories bring people together, foster connection, and strengthen community.
Attract new leaders and volunteers to join Indigo Group, contribute their talents, and carry forward a culture of service and leadership.
Being part of Heroes of LA is a chance to share your story, inspire others, and be celebrated for the difference you are making in Los Angeles. It’s an opportunity to gain visibility, connect with other changemakers, and leave a legacy that motivates the next generation of leaders.
Leaders in Los Angeles County who are deeply involved in their communities and making a real impact
People from diverse and underrepresented backgrounds including international, first generation Americans and grassroots organizers
Community figures from different areas such as nonprofits, education, healthcare, arts, faith, small business and civic life
Authentic voices who are open to sharing their personal stories and experiences in an inspiring way
Role models who show compassion, inclusion and resilience while uplifting those around them
